DreamWorks Pictures/Summary (2024)

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Background[]

DreamWorks Pictures (also known as "DreamWorks, LLC", "DreamWorks SKG" or "DreamWorks Studios") is an American film studio that was established in 1994. DreamWorks was formed as an ambitious attempt by media moguls Steven Spielberg, Jeffery Katzenberg and David Geffen (which is where the "SKG" insignia came from) to create a new Hollywood studio. The studio primarily released their own films, although some films were co-released or released some territories by another studio (most often Universal Studios and Paramount Pictures and in some cases, 20th Century Fox Film Corporation, Warner Bros. Pictures and Columbia Pictures). On December 11, 2005, the founders agreed to sell the studio to Viacom to become a division of Paramount Pictures. The sale was completed on February 1, 2006, but the studio became independent again in 2008. On February 9, 2009, DreamWorks struck a distribution deal with Walt Disney Studios Motion Pictures (through their Touchstone Pictures label), which has been effective since 2011. DreamWorks Animation was formerly a subsidiary of the studio until the two split into separate companies in 2004. DreamWorks Pictures is now legally known as "DW II Management, Inc." with the "DreamWorks" name and logo being used under license from DreamWorks Animation. Paramount owns the rights to the studio's live-action films (from the studio's inception until the spin-off from Viacom) after purchasing rights held by Soros Strategic Partners LP and Dune Entertainment II LLC, as well as the films they distributed until the partnership ended. On December 16, 2015, Spielberg, Jeff Skoll, Anil Ambani of Reliance Anil Ambani Group and Darren Throp of Entertainment One formed Amblin Partners with DreamWorks becoming the adult label of the new company. Later on, Universal signed a deal to distribute the later titles by Amblin, changing their distributor to Universal once the Disney deal expired. Post-2011 films are owned by DreamWorks with distribution handled by Disney/Touchstone. DreamWorks Animation (which is now a part of NBCUniversal) owns all of the studio's animated films.

(October 12, 1994-2021)[]

Nicknames: "Little Boy Fishing on the Moon", "Fishing Boy", "DreamWorks Fishing Boy", "Fishing for Dreams", "Fishing Under the Stars"

Logo: It starts out at night with a moon in a reflection of water, then we see a bobber and fishing reel. The camera angle then goes upwards to see a boy, sitting on top of a crescent- moon . Suddenly, a "D" appears, and as the camera pans to the right, letters such as "R", "E", "A" and the next proceeding letters follow, although parts of the letters are covered by the clouds. We then swoop past a whole bunch of several clouds, engulfing the screen. They then revolve away to reveal the text "DREAMWORKS" with "SKG" appearing underneath with lines on the left and right of it respectively,and the text is set by the dark of night with clouds to accompany it.

Variants:

  • On trailers and commercials for early films like The Peacemaker, Mousehunt, and Amistad, a 4:3 version was used. The only difference in this version that there was no "TM" next to "SKG".
  • Starting in December 2002, the "TM" next to "SKG" is replaced with a "®".
  • A short version of this logo was seen on trailers for films and at the end of movies released through Touchstone Pictures starting with I Am Number Four. However, Real Steel has the still version of this logo at the end.
  • Some films (mainly on VHS releases) often have the logo slowly fading out early after the logo is formed.
  • Sometimes (mainly on 4:3 prints), the logo may be zoomed out further than usual.

Trivia: The boy who is seen sitting on the moon is William Hunt, the son of artist Robert Hunt. The idea for the logo came from co-founder, Steven Spielberg. The idea for this logo was a concept from co-founder Steven Spielberg. He originally wanted the logo to be CGI depicting a man fishing standing on the moon, but his frequent collaborator Dennis Muren suggested a hand-painted logo instead. Artist Robert Hunt was then commissioned to design the logo. Spielberg loved one of Hunt's designs, a boy sitting on a crescent moon while fishing, and it was made into a full-motion logo. The boy who is seen sitting on the moon is based upon Hunt's son, William.

FX/SFX: The bobber dropping, the reveal of the letters. A combination of 2D and 3D animation. Produced by Industrial Light & Magic. Great CGI from Industrial Light & Magic that still holds up more than twenty years later. It was directed by ILM animation supervisor Wes Takahashi, and Hunt provided some of the resources for the logo.

Music/Sounds: The only SFX is when the bobber hits the water, and it makes a splashing sound. A very nice piece of orchestrated music that starts out with a guitar tune, followed by a loud, majestic horn fanfare, and ending with another guitar tune. Composed by John Williams.

Music/Sounds Variants:

  • On MouseHunt, the guitar section at the end is replaced with a French horn playing the same notes (which was used for the short version of the 1996 DreamWorks Interactive logo).
  • On Saving Private Ryan (1998), the logo is silent.
  • On both Saving Private Ryan (1998) and Collateral and Lemony Snicket's A Series of Unfortunate Events (both 2004), only the splashing SFX is heard.
  • On some prints of Antz (such as the R2 and R4 DVD pressings), the logo is silent, whereas original prints had the opening theme playing. This may have obviously been an error in production or distribution.
  • On some films, such as Chicken Run (American prints), The Road to El Dorado, and Shrek, the opening theme of the film is used. This is also the case in more recent films. The splashing SFX can sometimes still remain in the audio.
  • On the US DVD release of Evolution, when you select the "English 2.0" track, the fanfare for the 1993 Columbia Pictures logo will be heard instead. This most likely boils down to the fact that Universal mistakenly used the 2.0 English track from the Sony owned international master.
  • On Almost Famous, a faint wind is heard in place of the theme.

Availability: Very common. It premiered on DreamWorks' debut release, 1997's The Peacemaker, and has been used in nearly every film they released since. Was seen on some 2001 region 4 DVD releases as well and pre-2004 DreamWorks Animation films, from Antz to Sinbad: Legend of the Seven Seas.

Editor's Note: An effective combination of 2-D and 3-D animation, produced by Industrial Light & Magic. The music is also a highlight. This logo has been in use for 20+ years and counting.

DreamWorks Pictures/Summary (2024)

FAQs

What is the history of DreamWorks pictures? ›

It was originally founded on October 12, 1994, as a live-action film studio by Steven Spielberg, Jeffrey Katzenberg, and David Geffen (which together form the SKG of DreamWorks SKG), of which they owned 72%. The studio formerly distributed its own and third-party films.

Are DreamWorks pictures and DreamWorks Animation the same? ›

Formed as a division of DreamWorks Pictures in 1994 with alumni from Amblin Entertainment's former animation branch Amblimation, it was spun off into a separate company in 2004.

What is the concept of DreamWorks logo? ›

Artist Robert Hunt was brought on board to create the new design, and he ultimately drew a boy sitting on a crescent moon fishing. The boy was chosen as the centerpiece of the logo because he represented innocence and the limitless potential of children, which aligned with DreamWorks' vision as a studio.

What is the purpose of DreamWorks? ›

Dedicated to helping families dream and laugh together, DreamWorks' incredible cast of artists, storytellers, engineers and innovators have created 36 breathtaking animated feature films in the last 25 years, generating more than $15 billion at the global box office.

Why did DreamWorks shut down? ›

DreamWorks Animation CEO Jeffrey Katzenberg said that the company's film plans had grown too ambitious and led to inconsistent performance. The company has struggled with a weaker-than-expected performance from some films, such as "Mr. Peabody & Sherman," which contributed to a loss in its most recent quarter.

What is the story behind the DreamWorks logo? ›

The logo was designed by Robert Hunt, who was commissioned to bring Steven Spielberg's idea of a man fishing from the moon to life. However, it was Hunt's suggestion to replace the man with a young boy. When was the DreamWorks logo created?

What makes DreamWorks different from Disney? ›

Not wanting to simply mirror the sensibilities of Disney, DreamWorks strayed away from conventional fairy tales and primarily looked to modern literature to inspire their works.

Will Disney buy DreamWorks? ›

Walt Disney Pictures will take over distribution of DreamWorks Animation's films, starting with Madagascar in December 2004. The acquired was completed on February 2005. David Katzenberg would be as a president of DreamWorks Animation, and Pete Docter will be as a chef executive officer of the company.

What does SKG mean in DreamWorks? ›

Dreamworks SKG was founded in October 1994 by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The name "DreamWorks SKG" was announced three months later ("SKG" is merely the initials of the three founding partners' last names).

Who is the main mascot of DreamWorks? ›

The Moon Child. While Dreamworks has a myriad of characters on its roster that could be seen as a mascot such as Shrek, Po from Kung Fu Panda, or the Boss Baby, the one thing that connects them all is the Moon Child, the young fisher on the moon that appears in every opening or homaged in some way or another.

What is the vision of DreamWorks? ›

At the heart of DreamWorks Animation is the desire to tell great stories that inspire audiences to dream and laugh together, pushing the boundaries of both creativity and technology. ...

What is the meaning of DreamWorks? ›

to describe a place where dreams are made = DreamWorks = factory for dreams (see ironworks, glassworks, steelworks, metalworks, sofaworks etc.)

What makes DreamWorks unique? ›

DreamWorks has significantly contributed to the evolution of computer-animated storytelling and continues to be a major player in the animation industry. A lot goes behind the world of colorful landscapes and lively characters of animations.

What is DreamWorks style? ›

Dreamworks animation style is often more comedic and irreverent, with a focus on creating dynamic and fun stories that appeal to a wide audience. Overall, while all three studios create incredible animated films, their styles and focuses differ in subtle ways, making each studio unique in its own right.

What is DreamWorks target audience? ›

Though DreamWorks Animation's content is targeted towards children, Rogers & Cowan Digital determined that parents should be the target of the campaign, since they ultimately decide what content their children see and want to feel confident that they are providing their children with quality, appropriate content.

What are the origins of DreamWorks? ›

It is based in Glendale, California. DreamWorks Animation originated as a division of DreamWorks SKG, a company founded in 1994 by Steven Spielberg, Jeffrey Katzenberg, and David Geffen (the “S,” “K,” and “G” of the company name).

Is DreamWorks Universal Pictures? ›

DreamWorks Animation, L.L.C. (more commonly known as DreamWorks Animation, or simply DreamWorks) is an American animation studio that is a subsidiary of Universal Studios, a division of Comcast through its wholly owned subsidiary NBCUniversal.

What is the DreamWorks face? ›

It's usually a way to get audiences to see a particular film over another, and promises a very different tone from what we are used to. It's the facial expression form of hip, sassy, snarky dialogue.

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